jim@starlightcommunications.co.uk

GDPR is often associated with large companies, but small businesses are equally subject to its rules. Failing to comply can result in hefty fines, so it’s crucial to understand the requirements.

For small businesses trying to compete with larger, established brands, marketing is a powerful tool that can level the playing field, helping you grow, attract loyal customers and stand out in a crowded marketplace.

The best sales brochures, leaflets and catalogues are carefully crafted to engage, inform and persuade potential customers. Is your literature working hard enough?

A good marketing plan is a blueprint for growing your business, reaching your audience and achieving your goals. But how should an SME develop one?

As a small business owner it’s crucial to stay informed about the funding streams and free services that are at your disposal. Here’s our guide about what to look out for:

Brands are now building lasting relationships with their audiences by leverages the trust and credibility of influential figures on social media to promote products and services. But how exactly does that work?

With AI, even smaller sized businesses can access innovations and efficiencies that were once reserved for larger enterprises. But which AI tools will have the best impact on your business?

Carefully planning and executing a well-thought-out events strategy can help build meaningful connections, grow your network and maximise your return on investment.

There are hundreds of social media platforms out there, each one catering to a different target audience. So which one should your business be using?

Choosing the right marketing channels is crucial for achieving growth without stretching your budget too thin. So, what are the best marketing channels for SMEs?