[{"id":4383,"link":"https:\/\/starlightcommunications.co.uk\/4383-2\/","name":"4383-2","thumbnail":{"url":"https:\/\/starlightcommunications.co.uk\/wp-content\/uploads\/2024\/11\/viral-marketing-tips-for-SMEs.jpg","alt":"viral marketing tips for SMEs"},"title":"Top tips to help your next social media marketing go viral","excerpt":"Standing out in a competitive landscape often requires more than a great product or service - it demands creativity, strategy, and a touch of luck. A viral marketing campaign can provide massive exposure at a fraction of the cost of traditional advertising.","content":"Top tips to help your next social media marketing go viral In the competitive landscape of small and medium-sized enterprises (SMEs), standing out often requires","author":{"name":"jim@starlightcommunications.co.uk","link":"https:\/\/starlightcommunications.co.uk\/author\/jimstarlightcommunications-co-uk\/"},"date":"Nov 21, 2024","dateGMT":"2024-11-21 10:36:13","modifiedDate":"2024-11-21 10:44:09","modifiedDateGMT":"2024-11-21 10:44:09","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/starlightcommunications.co.uk\/category\/blog\/\" rel=\"category tag\">Blog<\/a>","space":"<a href=\"https:\/\/starlightcommunications.co.uk\/category\/blog\/\" rel=\"category tag\">Blog<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":4,"sec":48},"status":"publish"},{"id":4375,"link":"https:\/\/starlightcommunications.co.uk\/how-can-a-business-improve-its-customer-experience\/","name":"how-can-a-business-improve-its-customer-experience","thumbnail":{"url":"https:\/\/starlightcommunications.co.uk\/wp-content\/uploads\/2024\/11\/happy-customer-thumbs-up.jpg","alt":"happy customer thumbs up"},"title":"How can a business improve its customer experience?","excerpt":"Customer experience (CX) has emerged as a critical differentiator for businesses. With the right strategies, businesses can not only attract new customers but also retain existing ones, transforming them into loyal advocates.","content":"How can a business improve its customer experience? In today's hyper-competitive market, customer experience (CX) has emerged as a critical differentiator for businesses. With the","author":{"name":"jim@starlightcommunications.co.uk","link":"https:\/\/starlightcommunications.co.uk\/author\/jimstarlightcommunications-co-uk\/"},"date":"Nov 20, 2024","dateGMT":"2024-11-20 16:20:46","modifiedDate":"2024-11-20 16:24:36","modifiedDateGMT":"2024-11-20 16:24:36","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/starlightcommunications.co.uk\/category\/blog\/\" rel=\"category tag\">Blog<\/a>","space":"<a href=\"https:\/\/starlightcommunications.co.uk\/category\/blog\/\" rel=\"category tag\">Blog<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":3,"sec":35},"status":"publish"},{"id":4363,"link":"https:\/\/starlightcommunications.co.uk\/whats-the-best-way-for-smes-to-showcase-their-environmental-credentials\/","name":"whats-the-best-way-for-smes-to-showcase-their-environmental-credentials","thumbnail":{"url":"https:\/\/starlightcommunications.co.uk\/wp-content\/uploads\/2024\/11\/Eco-friendly-tips-for-SMEs.jpg","alt":"Eco friendly tips for SMEs"},"title":"What's the best way for SMEs to showcase their eco credentials?","excerpt":"Customers, employees and stakeholders increasingly favour businesses that demonstrate eco responsibility. Here are some practical tips to help SMEs promote their green credentials.","content":"What's the best way for SMEs to showcase their eco credentials? In today\u2019s business landscape, sustainability is more than a trend - it\u2019s an expectation.","author":{"name":"jim@starlightcommunications.co.uk","link":"https:\/\/starlightcommunications.co.uk\/author\/jimstarlightcommunications-co-uk\/"},"date":"Nov 20, 2024","dateGMT":"2024-11-20 15:54:43","modifiedDate":"2024-11-20 16:26:03","modifiedDateGMT":"2024-11-20 16:26:03","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/starlightcommunications.co.uk\/category\/blog\/\" rel=\"category tag\">Blog<\/a>","space":"<a href=\"https:\/\/starlightcommunications.co.uk\/category\/blog\/\" rel=\"category tag\">Blog<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":3,"sec":5},"status":"publish"},{"id":4358,"link":"https:\/\/starlightcommunications.co.uk\/how-can-a-small-business-build-a-strong-business-community\/","name":"how-can-a-small-business-build-a-strong-business-community","thumbnail":{"url":"https:\/\/starlightcommunications.co.uk\/wp-content\/uploads\/2024\/11\/Developing-a-business-community-for-SMEs.jpg","alt":"Developing a business community for SMEs"},"title":"How can a small business build a strong business community?","excerpt":"Building a thriving business community is essential for small businesses looking to grow and sustain long-term success. Here's our top tips to achieve this:","content":"How can a small business build a strong business community? Building a thriving business community is essential for small businesses looking to grow and sustain","author":{"name":"jim@starlightcommunications.co.uk","link":"https:\/\/starlightcommunications.co.uk\/author\/jimstarlightcommunications-co-uk\/"},"date":"Nov 20, 2024","dateGMT":"2024-11-20 15:40:16","modifiedDate":"2024-11-20 15:42:10","modifiedDateGMT":"2024-11-20 15:42:10","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/starlightcommunications.co.uk\/category\/blog\/\" rel=\"category tag\">Blog<\/a>","space":"<a href=\"https:\/\/starlightcommunications.co.uk\/category\/blog\/\" rel=\"category tag\">Blog<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":3,"sec":13},"status":"publish"},{"id":4324,"link":"https:\/\/starlightcommunications.co.uk\/what-is-an-esg-report-and-do-smes-need-one\/","name":"what-is-an-esg-report-and-do-smes-need-one","thumbnail":{"url":"https:\/\/starlightcommunications.co.uk\/wp-content\/uploads\/2024\/11\/ESG-Report-for-SMEs.jpg","alt":"ESG Report for SMEs"},"title":"What is an ESG report, and do SMEs need one?","excerpt":"ESG reporting is a framework that evaluates a company's performance in three critical areas: Environmental, Social, and Governance. Should your business be doing this?","content":"What is an ESG report, and do SMEs need one? In today\u2019s business landscape, the importance of sustainability, ethical practices, and governance is undeniable. Consumers,","author":{"name":"jim@starlightcommunications.co.uk","link":"https:\/\/starlightcommunications.co.uk\/author\/jimstarlightcommunications-co-uk\/"},"date":"Nov 20, 2024","dateGMT":"2024-11-20 11:27:37","modifiedDate":"2024-11-20 11:27:37","modifiedDateGMT":"2024-11-20 11:27:37","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/starlightcommunications.co.uk\/category\/blog\/\" rel=\"category tag\">Blog<\/a>","space":"<a href=\"https:\/\/starlightcommunications.co.uk\/category\/blog\/\" rel=\"category tag\">Blog<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":3,"sec":54},"status":"publish"},{"id":4319,"link":"https:\/\/starlightcommunications.co.uk\/marketing-myth-busters-common-misconceptions-about-the-marketing-industry\/","name":"marketing-myth-busters-common-misconceptions-about-the-marketing-industry","thumbnail":{"url":"https:\/\/starlightcommunications.co.uk\/wp-content\/uploads\/2024\/11\/marketing-myth-busters.jpg","alt":"marketing myth busters"},"title":"Myth-busters: common misconceptions about the marketing industry","excerpt":"The marketing industry is dynamic, fast-paced, and often misunderstood. While it plays a critical role in business success, several myths about marketing persist, creating confusion for businesses and consumers alike.","content":"Myth-busters: common misconceptions about the marketing industry The marketing industry is dynamic, fast-paced, and often misunderstood. While it plays a critical role in business success,","author":{"name":"jim@starlightcommunications.co.uk","link":"https:\/\/starlightcommunications.co.uk\/author\/jimstarlightcommunications-co-uk\/"},"date":"Nov 19, 2024","dateGMT":"2024-11-19 15:49:27","modifiedDate":"2024-11-19 15:51:00","modifiedDateGMT":"2024-11-19 15:51:00","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/starlightcommunications.co.uk\/category\/blog\/\" rel=\"category tag\">Blog<\/a>","space":"<a href=\"https:\/\/starlightcommunications.co.uk\/category\/blog\/\" rel=\"category tag\">Blog<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":4,"sec":15},"status":"publish"},{"id":4306,"link":"https:\/\/starlightcommunications.co.uk\/how-to-make-your-website-stand-out-from-your-competitors\/","name":"how-to-make-your-website-stand-out-from-your-competitors","thumbnail":{"url":"https:\/\/starlightcommunications.co.uk\/wp-content\/uploads\/2024\/11\/new-cost-effective-website-development-for-SME.jpg","alt":""},"title":"10 tips to make your website stand out from your competitors","excerpt":"Your website is often the first impression potential customers have of your brand. In a digital landscape where countless businesses vie for attention, making your website stand out is essential. Here's some top tips.","content":"10 tips to make your website stand out from your competitors Your website is often the first impression potential customers have of your brand. In","author":{"name":"jim@starlightcommunications.co.uk","link":"https:\/\/starlightcommunications.co.uk\/author\/jimstarlightcommunications-co-uk\/"},"date":"Nov 19, 2024","dateGMT":"2024-11-19 15:21:46","modifiedDate":"2024-11-19 15:28:34","modifiedDateGMT":"2024-11-19 15:28:34","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/starlightcommunications.co.uk\/category\/blog\/\" rel=\"category tag\">Blog<\/a>","space":"<a href=\"https:\/\/starlightcommunications.co.uk\/category\/blog\/\" rel=\"category tag\">Blog<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":4,"sec":28},"status":"publish"},{"id":4301,"link":"https:\/\/starlightcommunications.co.uk\/how-can-a-small-business-successfully-reinforce-its-brand\/","name":"how-can-a-small-business-successfully-reinforce-its-brand","thumbnail":{"url":"https:\/\/starlightcommunications.co.uk\/wp-content\/uploads\/2024\/11\/branding-tips-for-small-businesses.jpg","alt":""},"title":"How can a small business successfully reinforce its brand?","excerpt":"Building and maintaining a strong brand is essential for small businesses to stand out in a crowded marketplace. Your size is an advantage here, so use authenticity and personalisation to make your brand unforgettable.","content":"How can a small business successfully reinforce its brand? Building and maintaining a strong brand is essential for small businesses to stand out in a","author":{"name":"jim@starlightcommunications.co.uk","link":"https:\/\/starlightcommunications.co.uk\/author\/jimstarlightcommunications-co-uk\/"},"date":"Nov 19, 2024","dateGMT":"2024-11-19 15:08:18","modifiedDate":"2024-11-19 15:11:12","modifiedDateGMT":"2024-11-19 15:11:12","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/starlightcommunications.co.uk\/category\/blog\/\" rel=\"category tag\">Blog<\/a>","space":"<a href=\"https:\/\/starlightcommunications.co.uk\/category\/blog\/\" rel=\"category tag\">Blog<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":4,"sec":35},"status":"publish"},{"id":4286,"link":"https:\/\/starlightcommunications.co.uk\/how-can-a-small-business-owner-drive-more-organic-web-traffic\/","name":"how-can-a-small-business-owner-drive-more-organic-web-traffic","thumbnail":{"url":"https:\/\/starlightcommunications.co.uk\/wp-content\/uploads\/2024\/11\/SME-owner-driving-SEO-organic-web-traffic.jpg","alt":"SME owner driving SEO organic web traffic"},"title":"How can small business owners drive organic web traffic?","excerpt":"Driving organic traffic to your website is one of the most cost-effective and sustainable ways to grow your small business. But how can you, as a small business owner, do more?","content":"How can small business owners drive organic web traffic? In today\u2019s digital landscape, driving organic traffic to your website is one of the most cost-effective","author":{"name":"jim@starlightcommunications.co.uk","link":"https:\/\/starlightcommunications.co.uk\/author\/jimstarlightcommunications-co-uk\/"},"date":"Nov 13, 2024","dateGMT":"2024-11-13 14:45:11","modifiedDate":"2024-11-19 15:33:27","modifiedDateGMT":"2024-11-19 15:33:27","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/starlightcommunications.co.uk\/category\/blog\/\" rel=\"category tag\">Blog<\/a>","space":"<a href=\"https:\/\/starlightcommunications.co.uk\/category\/blog\/\" rel=\"category tag\">Blog<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":5,"sec":22},"status":"publish"},{"id":4276,"link":"https:\/\/starlightcommunications.co.uk\/how-you-can-successfully-network-and-sell-yourself\/","name":"how-you-can-successfully-network-and-sell-yourself","thumbnail":{"url":"https:\/\/starlightcommunications.co.uk\/wp-content\/uploads\/2024\/11\/networking-for-small-businesses.jpg","alt":"Harrogate Yorkshire networking for small businesses"},"title":"The best ways to successfully network and sell yourself","excerpt":"Networking is more than just exchanging business cards or attending industry events. It's about building meaningful relationships that can help both you and your business grow.","content":"The best ways to successfully network and sell yourself In today\u2019s competitive world, networking is more than just exchanging business cards or attending industry events.","author":{"name":"jim@starlightcommunications.co.uk","link":"https:\/\/starlightcommunications.co.uk\/author\/jimstarlightcommunications-co-uk\/"},"date":"Nov 13, 2024","dateGMT":"2024-11-13 13:51:09","modifiedDate":"2024-11-19 15:35:55","modifiedDateGMT":"2024-11-19 15:35:55","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/starlightcommunications.co.uk\/category\/blog\/\" rel=\"category tag\">Blog<\/a>","space":"<a href=\"https:\/\/starlightcommunications.co.uk\/category\/blog\/\" rel=\"category tag\">Blog<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":6,"sec":22},"status":"publish"},{"id":4272,"link":"https:\/\/starlightcommunications.co.uk\/what-gdpr-rules-do-small-businesses-need-to-look-out-for\/","name":"what-gdpr-rules-do-small-businesses-need-to-look-out-for","thumbnail":{"url":"https:\/\/starlightcommunications.co.uk\/wp-content\/uploads\/2024\/11\/GDPR-data-management-for-small-businesses-SMEs.jpg","alt":"GDPR data management for small businesses SMEs in Harrogate Yorkshire"},"title":"What GDPR rules do small businesses need to look out for?","excerpt":"GDPR is often associated with large companies, but small businesses are equally subject to its rules. Failing to comply can result in hefty fines, so it\u2019s crucial to understand the requirements.","content":"What GDPR rules do small businesses need to look out for? If you're a small business owner in the EU, or dealing with customers in","author":{"name":"jim@starlightcommunications.co.uk","link":"https:\/\/starlightcommunications.co.uk\/author\/jimstarlightcommunications-co-uk\/"},"date":"Nov 13, 2024","dateGMT":"2024-11-13 13:32:20","modifiedDate":"2024-11-13 13:45:56","modifiedDateGMT":"2024-11-13 13:45:56","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/starlightcommunications.co.uk\/category\/blog\/\" rel=\"category tag\">Blog<\/a>","space":"<a href=\"https:\/\/starlightcommunications.co.uk\/category\/blog\/\" rel=\"category tag\">Blog<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":5,"sec":1},"status":"publish"},{"id":4262,"link":"https:\/\/starlightcommunications.co.uk\/why-marketing-is-important-for-small-businesses\/","name":"why-marketing-is-important-for-small-businesses","thumbnail":{"url":"https:\/\/starlightcommunications.co.uk\/wp-content\/uploads\/2024\/11\/marketing-strategy-for-small-modern-business.jpg","alt":"marketing strategy for small modern business in Harrogate Yorkshire"},"title":"Why is marketing so important for small businesses?","excerpt":"For small businesses trying to compete with larger, established brands, marketing is a powerful tool that can level the playing field, helping you grow, attract loyal customers and stand out in a crowded marketplace.","content":"Why is marketing so important for small businesses? Marketing isn't just a buzzword or an optional extra\u2014it's the lifeblood of any business, especially small businesses.","author":{"name":"jim@starlightcommunications.co.uk","link":"https:\/\/starlightcommunications.co.uk\/author\/jimstarlightcommunications-co-uk\/"},"date":"Nov 13, 2024","dateGMT":"2024-11-13 13:08:46","modifiedDate":"2024-11-13 13:23:35","modifiedDateGMT":"2024-11-13 13:23:35","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/starlightcommunications.co.uk\/category\/blog\/\" rel=\"category tag\">Blog<\/a>","space":"<a href=\"https:\/\/starlightcommunications.co.uk\/category\/blog\/\" rel=\"category tag\">Blog<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":5,"sec":5},"status":"publish"},{"id":3971,"link":"https:\/\/starlightcommunications.co.uk\/3971-2\/","name":"3971-2","thumbnail":{"url":"https:\/\/starlightcommunications.co.uk\/wp-content\/uploads\/2024\/11\/sales-brochures-for-SMEs.jpg","alt":"sales brochures for SMEs Harrogate Yorkshire"},"title":"How to create effective marketing literature to support business goals","excerpt":"The best sales brochures, leaflets and catalogues are carefully crafted to engage, inform and persuade potential customers. Is your literature working hard enough?","content":"How to create effective marketing literature to support business goals Good sales literature should be crafted to engage, inform, and persuade potential customers. The goal","author":{"name":"jim@starlightcommunications.co.uk","link":"https:\/\/starlightcommunications.co.uk\/author\/jimstarlightcommunications-co-uk\/"},"date":"Nov 11, 2024","dateGMT":"2024-11-11 11:50:32","modifiedDate":"2024-11-11 13:20:13","modifiedDateGMT":"2024-11-11 13:20:13","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/starlightcommunications.co.uk\/category\/blog\/\" rel=\"category tag\">Blog<\/a>","space":"<a href=\"https:\/\/starlightcommunications.co.uk\/category\/blog\/\" rel=\"category tag\">Blog<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":3,"sec":35},"status":"publish"},{"id":3963,"link":"https:\/\/starlightcommunications.co.uk\/3963-2\/","name":"3963-2","thumbnail":{"url":"https:\/\/starlightcommunications.co.uk\/wp-content\/uploads\/2024\/11\/how-to-write-a-marketing-plan.jpg","alt":"how to write a marketing plan SMEs"},"title":"What's the best way to write a successful marketing plan?","excerpt":"A good marketing plan is a blueprint for growing your business, reaching your audience and achieving your goals. But how should an SME develop one?","content":"What's the best way to write a successful marketing plan? Creating a marketing plan can feel like a daunting task, especially if you're not sure","author":{"name":"jim@starlightcommunications.co.uk","link":"https:\/\/starlightcommunications.co.uk\/author\/jimstarlightcommunications-co-uk\/"},"date":"Nov 11, 2024","dateGMT":"2024-11-11 11:31:50","modifiedDate":"2024-11-11 13:23:01","modifiedDateGMT":"2024-11-11 13:23:01","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/starlightcommunications.co.uk\/category\/blog\/\" rel=\"category tag\">Blog<\/a>","space":"<a href=\"https:\/\/starlightcommunications.co.uk\/category\/blog\/\" rel=\"category tag\">Blog<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":6,"sec":7},"status":"publish"},{"id":3957,"link":"https:\/\/starlightcommunications.co.uk\/what-uk-funding-and-free-resource-is-available-for-smes\/","name":"what-uk-funding-and-free-resource-is-available-for-smes","thumbnail":{"url":"https:\/\/starlightcommunications.co.uk\/wp-content\/uploads\/2024\/11\/online-support-for-SMEs-small-businesses.jpg","alt":"online support for SMEs small businesses in Harrogate Yorkshire"},"title":"What UK funding and free resource is available for SMEs?","excerpt":"As a small business owner it's crucial to stay informed about the funding streams and free services that are at your disposal. Here's our guide about what to look out for:","content":"What funding and free support is available for SME owners in the UK? Running a small or medium-sized enterprise (SME) in the UK can be","author":{"name":"jim@starlightcommunications.co.uk","link":"https:\/\/starlightcommunications.co.uk\/author\/jimstarlightcommunications-co-uk\/"},"date":"Nov 11, 2024","dateGMT":"2024-11-11 11:07:57","modifiedDate":"2024-11-11 13:26:32","modifiedDateGMT":"2024-11-11 13:26:32","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/starlightcommunications.co.uk\/category\/blog\/\" rel=\"category tag\">Blog<\/a>","space":"<a href=\"https:\/\/starlightcommunications.co.uk\/category\/blog\/\" rel=\"category tag\">Blog<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":5,"sec":55},"status":"publish"},{"id":3952,"link":"https:\/\/starlightcommunications.co.uk\/what-is-influencer-marketing\/","name":"what-is-influencer-marketing","thumbnail":{"url":"https:\/\/starlightcommunications.co.uk\/wp-content\/uploads\/2024\/11\/how-can-SMEs-use-influencer-marketing.jpg","alt":"how can SMEs use influencer marketing"},"title":"What is influencer marketing and how can it work for you?","excerpt":"Brands are now building lasting relationships with their audiences by leverages the trust and credibility of influential figures on social media to promote products and services. But how exactly does that work?","content":"What is influencer marketing? In today's digital landscape, the way brands connect with consumers has evolved dramatically. Gone are the days when traditional advertising methods\u2014TV","author":{"name":"jim@starlightcommunications.co.uk","link":"https:\/\/starlightcommunications.co.uk\/author\/jimstarlightcommunications-co-uk\/"},"date":"Nov 11, 2024","dateGMT":"2024-11-11 10:42:19","modifiedDate":"2024-11-11 13:28:28","modifiedDateGMT":"2024-11-11 13:28:28","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/starlightcommunications.co.uk\/category\/blog\/\" rel=\"category tag\">Blog<\/a>","space":"<a href=\"https:\/\/starlightcommunications.co.uk\/category\/blog\/\" rel=\"category tag\">Blog<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":5,"sec":24},"status":"publish"},{"id":3924,"link":"https:\/\/starlightcommunications.co.uk\/how-can-smes-make-the-best-use-of-ai\/","name":"how-can-smes-make-the-best-use-of-ai","thumbnail":{"url":"https:\/\/starlightcommunications.co.uk\/wp-content\/uploads\/2024\/11\/small-or-medium-SME-business-using-AI-technology.jpg","alt":"small or medium SME business using AI technology"},"title":"How can SMEs make the best use of Artificial Intelligence?","excerpt":"With AI, even smaller sized businesses can access innovations and efficiencies that were once reserved for larger enterprises. But which AI tools will have the best impact on your business?","content":"How can SMEs make the best use of Artificial Intelligence? Small and Medium Enterprises (SMEs) often face unique challenges when it comes to integrating new","author":{"name":"jim@starlightcommunications.co.uk","link":"https:\/\/starlightcommunications.co.uk\/author\/jimstarlightcommunications-co-uk\/"},"date":"Nov 11, 2024","dateGMT":"2024-11-11 09:57:24","modifiedDate":"2024-11-11 13:30:29","modifiedDateGMT":"2024-11-11 13:30:29","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/starlightcommunications.co.uk\/category\/blog\/\" rel=\"category tag\">Blog<\/a>","space":"<a href=\"https:\/\/starlightcommunications.co.uk\/category\/blog\/\" rel=\"category tag\">Blog<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":5,"sec":19},"status":"publish"},{"id":3854,"link":"https:\/\/starlightcommunications.co.uk\/how-can-an-sme-best-prepare-for-a-successful-trade-show\/","name":"how-can-an-sme-best-prepare-for-a-successful-trade-show","thumbnail":{"url":"https:\/\/starlightcommunications.co.uk\/wp-content\/uploads\/2024\/11\/planning-a-successful-trade-show.jpg","alt":"planning a successful trade show"},"title":"How can your business successfully prepare for a trade show?","excerpt":"Carefully planning and executing a well-thought-out events strategy can help build meaningful connections, grow your network and maximise your return on investment.","content":"How can your business successfully prepare for a trade show? Trade exhibitions can be a game-changer for small and medium-sized enterprises (SMEs). They provide an","author":{"name":"jim@starlightcommunications.co.uk","link":"https:\/\/starlightcommunications.co.uk\/author\/jimstarlightcommunications-co-uk\/"},"date":"Nov 8, 2024","dateGMT":"2024-11-08 14:17:00","modifiedDate":"2024-11-11 14:55:53","modifiedDateGMT":"2024-11-11 14:55:53","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/starlightcommunications.co.uk\/category\/blog\/\" rel=\"category tag\">Blog<\/a>","space":"<a href=\"https:\/\/starlightcommunications.co.uk\/category\/blog\/\" rel=\"category tag\">Blog<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":6,"sec":55},"status":"publish"},{"id":3844,"link":"https:\/\/starlightcommunications.co.uk\/understanding-social-media-target-audiences\/","name":"understanding-social-media-target-audiences","thumbnail":{"url":"https:\/\/starlightcommunications.co.uk\/wp-content\/uploads\/2024\/11\/social-media-apps-target-audience-1.jpg","alt":"social media apps target audience"},"title":"Which social media platforms should small businesses use?","excerpt":"There are hundreds of social media platforms out there, each one catering to a different target audience. So which one should your business be using?","content":"Which social media platforms should small businesses use? In the ever-evolving landscape of digital marketing, one of the most important elements of a successful strategy","author":{"name":"jim@starlightcommunications.co.uk","link":"https:\/\/starlightcommunications.co.uk\/author\/jimstarlightcommunications-co-uk\/"},"date":"Nov 8, 2024","dateGMT":"2024-11-08 13:55:23","modifiedDate":"2024-11-12 11:27:43","modifiedDateGMT":"2024-11-12 11:27:43","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/starlightcommunications.co.uk\/category\/blog\/\" rel=\"category tag\">Blog<\/a>","space":"<a href=\"https:\/\/starlightcommunications.co.uk\/category\/blog\/\" rel=\"category tag\">Blog<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":6,"sec":8},"status":"publish"},{"id":3831,"link":"https:\/\/starlightcommunications.co.uk\/what-are-the-best-channels-for-smes-to-use\/","name":"what-are-the-best-channels-for-smes-to-use","thumbnail":{"url":"https:\/\/starlightcommunications.co.uk\/wp-content\/uploads\/2024\/11\/small-business-using-marketing-channels-1.jpg","alt":"small business using marketing channels"},"title":"What are the best marketing channels for SMEs?","excerpt":"Choosing the right marketing channels is crucial for achieving growth without stretching your budget too thin. So, what are the best marketing channels for SMEs?","content":"What are the best marketing channels for SMEs to use? As a small or medium-sized enterprise (SME), marketing can feel like a balancing act. You","author":{"name":"jim@starlightcommunications.co.uk","link":"https:\/\/starlightcommunications.co.uk\/author\/jimstarlightcommunications-co-uk\/"},"date":"Nov 8, 2024","dateGMT":"2024-11-08 13:14:43","modifiedDate":"2024-11-11 13:35:30","modifiedDateGMT":"2024-11-11 13:35:30","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/starlightcommunications.co.uk\/category\/blog\/\" rel=\"category tag\">Blog<\/a>","space":"<a href=\"https:\/\/starlightcommunications.co.uk\/category\/blog\/\" rel=\"category tag\">Blog<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":6,"sec":26},"status":"publish"}]