jim@starlightcommunications.co.uk

Standing out in a competitive landscape often requires more than a great product or service – it demands creativity, strategy, and a touch of luck. A viral marketing campaign can provide massive exposure at a fraction of the cost of traditional advertising.

Customer experience (CX) has emerged as a critical differentiator for businesses. With the right strategies, businesses can not only attract new customers but also retain existing ones, transforming them into loyal advocates.

Customers, employees and stakeholders increasingly favour businesses that demonstrate eco responsibility. Here are some practical tips to help SMEs promote their green credentials.

Building a thriving business community is essential for small businesses looking to grow and sustain long-term success. Here’s our top tips to achieve this:

ESG reporting is a framework that evaluates a company’s performance in three critical areas: Environmental, Social, and Governance. Should your business be doing this?

The marketing industry is dynamic, fast-paced, and often misunderstood. While it plays a critical role in business success, several myths about marketing persist, creating confusion for businesses and consumers alike.

Your website is often the first impression potential customers have of your brand. In a digital landscape where countless businesses vie for attention, making your website stand out is essential. Here’s some top tips.

Building and maintaining a strong brand is essential for small businesses to stand out in a crowded marketplace. Your size is an advantage here, so use authenticity and personalisation to make your brand unforgettable.

Driving organic traffic to your website is one of the most cost-effective and sustainable ways to grow your small business. But how can you, as a small business owner, do more?

Networking is more than just exchanging business cards or attending industry events. It’s about building meaningful relationships that can help both you and your business grow.