The business model of this digital enterprise required a thorough analysis of the specific industries in which its clients operate. This included researching all the main competitors in a given sector to understand what services or products they offered, how their prices compared, which audiences they targeted and how they preferred to market and sell themselves.

Starlight Communications was employed to undertake this market research on behalf of Brilliant British, working through a long list of companies who have a strong digital presence, to assimilate and record all the required data fields into a simple and easy to manage format.

With this data collected, we began the task of analysing it, comparing and contrasting the different propositions that each of the researched companies put forward.

This competitor analysis included comparisons on price, service availability, special offers, unique selling points, customer reviews, company pros, cons and more.

We then turned this data into something more meaningful; writing it up as information that could be more easily understood and digested in the public sphere.

Copy writing is an art form, and we made good use of bullet lists, formatting techniques, hyperlinks and imagery to convey key messages and allow an at-a-glance understanding of what was being presented.

The aim was to allow the reader to quickly and easily intuit the comparisons they were reading, to facilitate informed decision making.

Finally, using WordPress, we built websites to house all this content – richly designed pages with helpful navigation, pleasing layouts and clearly delineated calls to action.

The end result – a series of user-friendly websites populated with helpful comparison information; enticing for users to click to trigger SEO gains and commercial PPC revenues for the client.